diff --git a/.github/workflows/welcome-new-users.yml b/.github/workflows/welcome-new-users.yml
index e55028af944..6bf1e76efca 100644
--- a/.github/workflows/welcome-new-users.yml
+++ b/.github/workflows/welcome-new-users.yml
@@ -18,8 +18,3 @@ jobs:
           pr-message: |-
             Congrats on making your first PR and thank you for contributing to Superset! :tada: :heart:
             We hope to see you in our [Slack](https://apache-superset.slack.com/) community too!
-      - name: First Time Label
-        uses: andymckay/labeler@master
-        with:
-          add-labels: "new:contributor"
-          repo-token: ${{ secrets.GITHUB_TOKEN }}