diff --git a/superset/mcp_service/app.py b/superset/mcp_service/app.py
index a50c5b275ea..ff70c817d17 100644
--- a/superset/mcp_service/app.py
+++ b/superset/mcp_service/app.py
@@ -29,10 +29,20 @@ from fastmcp import FastMCP
 
 logger = logging.getLogger(__name__)
 
-# Default instructions for the Superset MCP service
-DEFAULT_INSTRUCTIONS = """
-You are connected to the Apache Superset MCP (Model Context Protocol) service.
-This service provides programmatic access to Superset dashboards, charts, datasets,
+
+def get_default_instructions(branding: str = "Apache Superset") -> str:
+    """Get default instructions with configurable branding.
+
+    Args:
+        branding: Product name to use in instructions
+            (e.g., "ACME Analytics", "Apache Superset")
+
+    Returns:
+        Formatted instructions string with branding applied
+    """
+    return f"""
+You are connected to the {branding} MCP (Model Context Protocol) service.
+This service provides programmatic access to {branding} dashboards, charts, datasets,
 SQL Lab, and instance metadata via a comprehensive set of tools.
 
 Available tools:
@@ -107,9 +117,9 @@ Common Visualization Types:
 
 Query Examples:
 - List all interactive tables:
-  filters=[{"col": "viz_type", "opr": "in", "value": ["table", "pivot_table_v2"]}]
+  filters=[{{"col": "viz_type", "opr": "in", "value": ["table", "pivot_table_v2"]}}]
 - List time series charts:
-  filters=[{"col": "viz_type", "opr": "sw", "value": "echarts_timeseries"}]
+  filters=[{{"col": "viz_type", "opr": "sw", "value": "echarts_timeseries"}}]
 - Search by name: search="sales"
 
 General usage tips:
@@ -124,6 +134,10 @@ or use the superset_quickstart prompt for an interactive guide.
 """
 
 
+# For backwards compatibility, keep DEFAULT_INSTRUCTIONS pointing to default branding
+DEFAULT_INSTRUCTIONS = get_default_instructions()
+
+
 def _build_mcp_kwargs(
     name: str,
     instructions: str,
@@ -185,6 +199,7 @@ def _log_instance_creation(
 def create_mcp_app(
     name: str = "Superset MCP Server",
     instructions: str | None = None,
+    branding: str | None = None,
     auth: Any | None = None,
     lifespan: Callable[..., Any] | None = None,
     tools: List[Any] | None = None,
@@ -203,6 +218,7 @@ def create_mcp_app(
     Args:
         name: Human-readable server name
         instructions: Server description and usage instructions
+        branding: Product name for instructions (e.g., "ACME Analytics")
         auth: Authentication provider for securing HTTP transports
         lifespan: Async context manager for startup/shutdown logic
         tools: List of tools or functions to add to the server
@@ -216,7 +232,11 @@ def create_mcp_app(
     """
     # Use default instructions if none provided
     if instructions is None:
-        instructions = DEFAULT_INSTRUCTIONS
+        # If branding is provided, use it to generate instructions
+        if branding is not None:
+            instructions = get_default_instructions(branding)
+        else:
+            instructions = DEFAULT_INSTRUCTIONS
 
     # Build FastMCP constructor arguments
     mcp_kwargs = _build_mcp_kwargs(
@@ -290,7 +310,7 @@ from superset.mcp_service.system.tool import (  # noqa: F401, E402
 
 
 def init_fastmcp_server(
-    name: str = "Superset MCP Server",
+    name: str | None = None,
     instructions: str | None = None,
     auth: Any | None = None,
     lifespan: Callable[..., Any] | None = None,
@@ -308,16 +328,33 @@ def init_fastmcp_server(
     a new instance will be created with those settings.
 
     Args:
-        Same as create_mcp_app()
+        name: Server name (defaults to "{APP_NAME} MCP Server")
+        instructions: Custom instructions (defaults to branded with APP_NAME)
+        auth, lifespan, tools, include_tags, exclude_tags, config: FastMCP configuration
+        **kwargs: Additional FastMCP configuration
 
     Returns:
         FastMCP instance (either the global one or a new custom one)
     """
+    # Read branding from Flask config's APP_NAME
+    from superset.mcp_service.flask_singleton import app as flask_app
+
+    # Derive branding from Superset's APP_NAME config (defaults to "Superset")
+    app_name = flask_app.config.get("APP_NAME", "Superset")
+    branding = app_name
+    default_name = f"{app_name} MCP Server"
+
+    # Apply branding defaults if not explicitly provided
+    if name is None:
+        name = default_name
+    if instructions is None:
+        instructions = get_default_instructions(branding)
+
     # If any custom parameters are provided, create a new instance
     custom_params_provided = any(
         [
-            name != "Superset MCP Server",
-            instructions is not None,
+            name != default_name,
+            instructions != get_default_instructions(branding),
             auth is not None,
             lifespan is not None,
             tools is not None,
diff --git a/superset/mcp_service/mcp_config.py b/superset/mcp_service/mcp_config.py
index 55ea8a226ca..0ef319f4595 100644
--- a/superset/mcp_service/mcp_config.py
+++ b/superset/mcp_service/mcp_config.py
@@ -62,8 +62,9 @@ MCP_CSRF_CONFIG = {
 
 # FastMCP Factory Configuration
 MCP_FACTORY_CONFIG = {
-    "name": "Superset MCP Server",
-    "instructions": None,  # Will use default from app.py
+    "name": None,  # Will derive from APP_NAME in app.py
+    "branding": None,  # Will derive from APP_NAME in app.py
+    "instructions": None,  # Will use default from app.py (parameterized with branding)
     "auth": None,  # No authentication by default
     "lifespan": None,  # No custom lifespan
     "tools": None,  # Auto-discover tools
diff --git a/tests/unit_tests/mcp_service/test_mcp_config.py b/tests/unit_tests/mcp_service/test_mcp_config.py
new file mode 100644
index 00000000000..ddec44dffbd
--- /dev/null
+++ b/tests/unit_tests/mcp_service/test_mcp_config.py
@@ -0,0 +1,137 @@
+# Licensed to the Apache Software Foundation (ASF) under one
+# or more contributor license agreements.  See the NOTICE file
+# distributed with this work for additional information
+# regarding copyright ownership.  The ASF licenses this file
+# to you under the Apache License, Version 2.0 (the
+# "License"); you may not use this file except in compliance
+# with the License.  You may obtain a copy of the License at
+#
+#   http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing,
+# software distributed under the License is distributed on an
+# "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+# KIND, either express or implied.  See the License for the
+# specific language governing permissions and limitations
+# under the License.
+
+"""Tests for MCP service configuration and branding."""
+
+from unittest.mock import MagicMock, patch
+
+from superset.mcp_service.app import get_default_instructions, init_fastmcp_server
+
+
+def test_get_default_instructions_with_default_branding():
+    """Test that default branding produces Apache Superset in instructions."""
+    instructions = get_default_instructions()
+
+    assert "Apache Superset" in instructions
+    assert "Apache Superset MCP" in instructions
+    assert "model context protocol" in instructions.lower()
+
+
+def test_get_default_instructions_with_custom_branding():
+    """Test that custom branding is reflected in instructions."""
+    custom_branding = "ACME Analytics"
+    instructions = get_default_instructions(branding=custom_branding)
+
+    assert custom_branding in instructions
+    assert f"{custom_branding} MCP" in instructions
+    # Should not contain default Apache Superset branding
+    assert "Apache Superset" not in instructions
+
+
+def test_get_default_instructions_with_enterprise_branding():
+    """Test instructions with enterprise/white-label branding."""
+    enterprise_branding = "DataViz Platform"
+    instructions = get_default_instructions(branding=enterprise_branding)
+
+    assert enterprise_branding in instructions
+    assert f"{enterprise_branding} MCP" in instructions
+    # Verify it contains expected tool documentation
+    assert "list_dashboards" in instructions
+    assert "list_charts" in instructions
+    assert "execute_sql" in instructions
+
+
+def test_init_fastmcp_server_with_default_app_name():
+    """Test that default APP_NAME produces Superset branding."""
+    # Mock Flask app config with default APP_NAME
+    mock_flask_app = MagicMock()
+    mock_flask_app.config.get.return_value = "Superset"
+
+    # Patch at the import location to avoid actual Flask app creation
+    with patch.dict(
+        "sys.modules",
+        {"superset.mcp_service.flask_singleton": MagicMock(app=mock_flask_app)},
+    ):
+        with patch("superset.mcp_service.app.create_mcp_app") as mock_create:
+            mock_mcp = MagicMock()
+            mock_create.return_value = mock_mcp
+
+            # Call with custom name to force create_mcp_app path
+            init_fastmcp_server(name="Custom Name")
+
+            # Verify create_mcp_app was called
+            assert mock_create.called
+            # Verify instructions use Superset branding (not Apache Superset)
+            call_kwargs = mock_create.call_args[1]
+            assert "Superset MCP" in call_kwargs["instructions"]
+            assert "Superset dashboards" in call_kwargs["instructions"]
+
+
+def test_init_fastmcp_server_with_custom_app_name():
+    """Test that custom APP_NAME produces branded instructions."""
+    custom_app_name = "ACME Analytics"
+    # Mock Flask app config with custom APP_NAME
+    mock_flask_app = MagicMock()
+    mock_flask_app.config.get.return_value = custom_app_name
+
+    # Patch at the import location to avoid actual Flask app creation
+    with patch.dict(
+        "sys.modules",
+        {"superset.mcp_service.flask_singleton": MagicMock(app=mock_flask_app)},
+    ):
+        with patch("superset.mcp_service.app.create_mcp_app") as mock_create:
+            mock_mcp = MagicMock()
+            mock_create.return_value = mock_mcp
+
+            # Call with custom name to force create_mcp_app path
+            init_fastmcp_server(name="Custom Name")
+
+            # Verify create_mcp_app was called
+            assert mock_create.called
+            # Verify instructions use custom branding
+            call_kwargs = mock_create.call_args[1]
+            assert custom_app_name in call_kwargs["instructions"]
+            # Should not contain default Apache Superset branding
+            assert "Apache Superset" not in call_kwargs["instructions"]
+
+
+def test_init_fastmcp_server_derives_server_name_from_app_name():
+    """Test that server name is derived from APP_NAME."""
+    custom_app_name = "DataViz Platform"
+    expected_server_name = f"{custom_app_name} MCP Server"
+
+    # Mock Flask app config
+    mock_flask_app = MagicMock()
+    mock_flask_app.config.get.return_value = custom_app_name
+
+    # Patch at the import location to avoid actual Flask app creation
+    with patch.dict(
+        "sys.modules",
+        {"superset.mcp_service.flask_singleton": MagicMock(app=mock_flask_app)},
+    ):
+        with patch("superset.mcp_service.app.create_mcp_app") as mock_create:
+            mock_mcp = MagicMock()
+            mock_create.return_value = mock_mcp
+
+            # Call without name parameter (should use default derived name)
+            # Force custom params by passing instructions
+            init_fastmcp_server(instructions="custom")
+
+            # Verify create_mcp_app was called with derived name
+            assert mock_create.called
+            call_kwargs = mock_create.call_args[1]
+            assert call_kwargs["name"] == expected_server_name