diff --git a/app/controllers/family_merchants_controller.rb b/app/controllers/family_merchants_controller.rb
index 4d41db132..642f8d646 100644
--- a/app/controllers/family_merchants_controller.rb
+++ b/app/controllers/family_merchants_controller.rb
@@ -116,7 +116,7 @@ class FamilyMerchantsController < ApplicationController
     def merchant_params
       # Handle both family_merchant and provider_merchant param keys
       key = params.key?(:family_merchant) ? :family_merchant : :provider_merchant
-      params.require(key).permit(:name, :color)
+      params.require(key).permit(:name, :color, :website_url)
     end
 
     def all_family_merchants
diff --git a/app/models/family_merchant.rb b/app/models/family_merchant.rb
index eeb881883..314ba1ebb 100644
--- a/app/models/family_merchant.rb
+++ b/app/models/family_merchant.rb
@@ -4,6 +4,7 @@ class FamilyMerchant < Merchant
   belongs_to :family
 
   before_validation :set_default_color
+  before_save :generate_logo_url_from_website, if: :should_generate_logo?
 
   validates :color, presence: true
   validates :name, uniqueness: { scope: :family }
@@ -12,4 +13,25 @@ class FamilyMerchant < Merchant
     def set_default_color
       self.color = COLORS.sample
     end
+
+    def should_generate_logo?
+      website_url_changed? || (website_url.present? && logo_url.blank?)
+    end
+
+    def generate_logo_url_from_website
+      if website_url.present? && Setting.brand_fetch_client_id.present?
+        domain = extract_domain(website_url)
+        self.logo_url = "https://cdn.brandfetch.io/#{domain}/icon/fallback/lettermark/w/40/h/40?c=#{Setting.brand_fetch_client_id}"
+      elsif website_url.blank?
+        self.logo_url = nil
+      end
+    end
+
+    def extract_domain(url)
+      original_url = url
+      normalized_url = url.start_with?("http://", "https://") ? url : "https://#{url}"
+      URI.parse(normalized_url).host&.sub(/\Awww\./, "")
+    rescue URI::InvalidURIError
+      original_url.sub(/\Awww\./, "")
+    end
 end
diff --git a/app/views/family_merchants/_form.html.erb b/app/views/family_merchants/_form.html.erb
index 49363d7ea..01ac18f67 100644
--- a/app/views/family_merchants/_form.html.erb
+++ b/app/views/family_merchants/_form.html.erb
@@ -21,6 +21,12 @@
       <div class="relative flex items-center border border-secondary rounded-lg text-subdued">
         <%= f.text_field :name, placeholder: t(".name_placeholder"), autofocus: true, required: true, data: { color_avatar_target: "name" } %>
       </div>
+      <% if family_merchant.is_a?(FamilyMerchant) %>
+        <div class="relative flex items-center border border-secondary rounded-lg text-subdued">
+          <%= f.text_field :website_url, placeholder: t(".website_placeholder") %>
+        </div>
+        <p class="text-xs text-subdued"><%= t(".website_hint") %></p>
+      <% end %>
     </section>
 
     <section>
diff --git a/config/locales/views/merchants/en.yml b/config/locales/views/merchants/en.yml
index 4f2bec525..aeb0fead5 100644
--- a/config/locales/views/merchants/en.yml
+++ b/config/locales/views/merchants/en.yml
@@ -11,6 +11,8 @@ en:
       title: Edit merchant
     form:
       name_placeholder: Merchant name
+      website_placeholder: Website (e.g., starbucks.com)
+      website_hint: Enter the merchant's website to automatically display their logo
     index:
       empty: No merchants yet
       new: New merchant