diff --git a/app/controllers/settings/hostings_controller.rb b/app/controllers/settings/hostings_controller.rb
index beda30f75..5fb2869b5 100644
--- a/app/controllers/settings/hostings_controller.rb
+++ b/app/controllers/settings/hostings_controller.rb
@@ -19,6 +19,10 @@ class Settings::HostingsController < ApplicationController
       Setting.require_email_confirmation = hosting_params[:require_email_confirmation]
     end
 
+    if hosting_params.key?(:brand_fetch_client_id)
+      Setting.brand_fetch_client_id = hosting_params[:brand_fetch_client_id]
+    end
+
     if hosting_params.key?(:twelve_data_api_key)
       Setting.twelve_data_api_key = hosting_params[:twelve_data_api_key]
     end
@@ -36,7 +40,7 @@ class Settings::HostingsController < ApplicationController
 
   private
     def hosting_params
-      params.require(:setting).permit(:require_invite_for_signup, :require_email_confirmation, :twelve_data_api_key)
+      params.require(:setting).permit(:require_invite_for_signup, :require_email_confirmation, :brand_fetch_client_id, :twelve_data_api_key)
     end
 
     def ensure_admin
diff --git a/app/models/family/auto_merchant_detector.rb b/app/models/family/auto_merchant_detector.rb
index bea5dab32..423d1cdef 100644
--- a/app/models/family/auto_merchant_detector.rb
+++ b/app/models/family/auto_merchant_detector.rb
@@ -31,12 +31,14 @@ class Family::AutoMerchantDetector
 
       merchant_id = user_merchants_input.find { |m| m[:name] == auto_detection&.business_name }&.dig(:id)
 
-      if merchant_id.nil? && auto_detection&.business_url.present? && auto_detection&.business_name.present?
+      if merchant_id.nil? && auto_detection&.business_url.present? && auto_detection&.business_name.present? && Setting.brand_fetch_client_id.present?
         ai_provider_merchant = ProviderMerchant.find_or_create_by!(
           source: "ai",
           name: auto_detection.business_name,
           website_url: auto_detection.business_url,
-        )
+        ) do |pm|
+          pm.logo_url = "#{default_logo_provider_url}/#{auto_detection.business_url}/icon/fallback/lettermark/w/40/h/40?c=#{Setting.brand_fetch_client_id}"
+        end
       end
 
       merchant_id = merchant_id || ai_provider_merchant&.id
@@ -63,6 +65,9 @@ class Family::AutoMerchantDetector
       Provider::Registry.get_provider(:openai)
     end
 
+    def default_logo_provider_url
+      "https://cdn.brandfetch.io"
+    end
 
     def user_merchants_input
       family.merchants.map do |merchant|
diff --git a/app/models/setting.rb b/app/models/setting.rb
index fa3dba1b4..1be168aa9 100644
--- a/app/models/setting.rb
+++ b/app/models/setting.rb
@@ -4,6 +4,7 @@ class Setting < RailsSettings::Base
 
   field :twelve_data_api_key, type: :string, default: ENV["TWELVE_DATA_API_KEY"]
   field :openai_access_token, type: :string, default: ENV["OPENAI_ACCESS_TOKEN"]
+  field :brand_fetch_client_id, type: :string, default: ENV["BRAND_FETCH_CLIENT_ID"]
 
   field :require_invite_for_signup, type: :boolean, default: false
   field :require_email_confirmation, type: :boolean, default: ENV.fetch("REQUIRE_EMAIL_CONFIRMATION", "true") == "true"
diff --git a/app/views/accounts/_logo.html.erb b/app/views/accounts/_logo.html.erb
index 40d9d4d0a..2893b1772 100644
--- a/app/views/accounts/_logo.html.erb
+++ b/app/views/accounts/_logo.html.erb
@@ -7,7 +7,9 @@
   "full" => "w-full h-full"
 } %>
 
-<% if account.logo.attached? %>
+<% if account.plaid_account_id? && account.institution_domain.present? && Setting.brand_fetch_client_id.present? %>
+  <%= image_tag "https://cdn.brandfetch.io/#{account.institution_domain}/icon/fallback/lettermark/w/40/h/40?c=#{Setting.brand_fetch_client_id}", class: "shrink-0 rounded-full #{size_classes[size]}" %>
+<% elsif account.logo.attached? %>
   <%= image_tag account.logo, class: "shrink-0 rounded-full #{size_classes[size]}" %>
 <% else %>
   <%= render DS::FilledIcon.new(variant: :text, hex_color: color || account.accountable.color, text: account.name, size: size, rounded: true) %>
diff --git a/app/views/holdings/_holding.html.erb b/app/views/holdings/_holding.html.erb
index 3b58fe284..7c03d86da 100644
--- a/app/views/holdings/_holding.html.erb
+++ b/app/views/holdings/_holding.html.erb
@@ -3,10 +3,13 @@
 <%= turbo_frame_tag dom_id(holding) do %>
   <div class="grid grid-cols-12 items-center text-primary text-sm font-medium p-4">
     <div class="col-span-4 flex items-center gap-4">
-      <% if holding.security.logo_url.present? %>
+      <% if Setting.brand_fetch_client_id.present? %>
+        <%= image_tag "https://cdn.brandfetch.io/#{holding.ticker}/icon/fallback/lettermark/w/40/h/40?c=#{Setting.brand_fetch_client_id}", class: "w-9 h-9 rounded-full", loading: "lazy" %>
+      <% elsif holding.security.logo_url.present? %>
         <%= image_tag holding.security.logo_url, class: "w-9 h-9 rounded-full", loading: "lazy" %>
+      <% else %>
+        <%= render DS::FilledIcon.new(variant: :text, text: holding.name, size: "md", rounded: true) %>
       <% end %>
-
       <div class="space-y-0.5">
         <%= link_to holding.name, holding_path(holding), data: { turbo_frame: :drawer }, class: "hover:underline" %>
 
diff --git a/app/views/holdings/show.html.erb b/app/views/holdings/show.html.erb
index 1a612643d..4c1341ea6 100644
--- a/app/views/holdings/show.html.erb
+++ b/app/views/holdings/show.html.erb
@@ -6,8 +6,12 @@
         <%= tag.p @holding.ticker, class: "text-sm text-secondary" %>
       </div>
 
-      <% if @holding.security.logo_url.present? %>
+      <% if Setting.brand_fetch_client_id.present? %>
+        <%= image_tag "https://cdn.brandfetch.io/#{@holding.ticker}/icon/fallback/lettermark/w/40/h/40?c=#{Setting.brand_fetch_client_id}", loading: "lazy", class: "w-9 h-9 rounded-full" %>
+      <% elsif @holding.security.logo_url.present? %>
         <%= image_tag @holding.security.logo_url, loading: "lazy", class: "w-9 h-9 rounded-full" %>
+      <% else %>
+        <%= render DS::FilledIcon.new(variant: :text, text: @holding.name, size: "md", rounded: true) %>
       <% end %>
     </div>
   <% end %>
diff --git a/app/views/settings/hostings/_brand_fetch_settings.html.erb b/app/views/settings/hostings/_brand_fetch_settings.html.erb
new file mode 100644
index 000000000..47c305766
--- /dev/null
+++ b/app/views/settings/hostings/_brand_fetch_settings.html.erb
@@ -0,0 +1,26 @@
+<div class="space-y-4">
+  <div>
+    <h2 class="font-medium mb-1"><%= t(".title") %></h2>
+    <% if ENV["BRAND_FETCH_CLIENT_ID"].present? %>
+      <p class="text-sm text-secondary">You have successfully configured your Brand Fetch Client ID through the BRAND_FETCH_CLIENT_ID environment variable.</p>
+    <% else %>
+      <p class="text-secondary text-sm mb-4"><%= t(".description") %></p>
+    <% end %>
+  </div>
+
+  <%= styled_form_with model: Setting.new,
+                       url: settings_hosting_path,
+                       method: :patch,
+                       data: {
+                         controller: "auto-submit-form",
+                         "auto-submit-form-trigger-event-value": "blur"
+                       } do |form| %>
+    <%= form.text_field :brand_fetch_client_id,
+                        label: t(".label"),
+                        type: "password",
+                        placeholder: t(".placeholder"),
+                        value: ENV.fetch("BRAND_FETCH_CLIENT_ID", Setting.brand_fetch_client_id),
+                        disabled: ENV["BRAND_FETCH_CLIENT_ID"].present?,
+                        data: { "auto-submit-form-target": "auto" } %>
+  <% end %>
+</div>
diff --git a/app/views/settings/hostings/show.html.erb b/app/views/settings/hostings/show.html.erb
index adea00382..0511c46b1 100644
--- a/app/views/settings/hostings/show.html.erb
+++ b/app/views/settings/hostings/show.html.erb
@@ -2,6 +2,7 @@
 
 <%= settings_section title: t(".general") do %>
   <div class="space-y-6">
+    <%= render "settings/hostings/brand_fetch_settings" %>
     <%= render "settings/hostings/twelve_data_settings" %>
   </div>
 <% end %>
diff --git a/config/locales/views/settings/hostings/en.yml b/config/locales/views/settings/hostings/en.yml
index 4289abe65..b7564928d 100644
--- a/config/locales/views/settings/hostings/en.yml
+++ b/config/locales/views/settings/hostings/en.yml
@@ -21,6 +21,11 @@ en:
         confirm_clear_cache:
           title: Clear data cache?
           body: Are you sure you want to clear the data cache? This will remove all exchange rates, security prices, account balances, and other data. This action cannot be undone.
+      brand_fetch_settings:
+        description: Input the Client ID provided by Brand Fetch
+        label: Client ID
+        placeholder: Enter your Client ID here
+        title: Brand Fetch Settings
       twelve_data_settings:
         api_calls_used: "%{used} / %{limit} API daily calls used (%{percentage})"
         description: Input the API key provided by Twelve Data
diff --git a/docs/hosting/logos-clientid.png b/docs/hosting/logos-clientid.png
new file mode 100644
index 000000000..ab12f2979
Binary files /dev/null and b/docs/hosting/logos-clientid.png differ
diff --git a/docs/hosting/logos.md b/docs/hosting/logos.md
new file mode 100644
index 000000000..4a8aacfb2
--- /dev/null
+++ b/docs/hosting/logos.md
@@ -0,0 +1,20 @@
+# Account, Merchant and Security Logos
+
+Sure has integration with the [Brand Fetch Logo Link](https://brandfetch.com/developers/logo-api) service to provide logos for accounts, merchants and securities.
+Logos are currently matched in the following ways:
+
+- For accounts, Plaid integration for the account is required and matched via FQDN (fully qualified domain name) from the Plaid integration
+- For merchants, OpenAI integration is required and automatically matched to the merchant name and matched via FQDN
+- For securities, logos are matched using the ticker symbol
+
+> [!NOTE]
+> Currently ticker symbol matching cannot specify the exchange and since US exchanges are prioritized, securities from other exchanges might not have the right logo.
+
+## Enabling Brand Fetch Integration
+
+A Brand Fetch Client ID is required and to obtain a client ID, sign up for an account [here](https://brandfetch.com/developers/logo-api).
+
+Once you enter the Client ID into the Sure settings under the `Self hosting` section, logos from Brand Fetch integration will be enabled.
+Alternatively, you can provide the client id using the `BRAND_FETCH_CLIENT_ID` environment variable to the web and worker services.
+
+![CLIENT_ID screenshot](logos-clientid.png)
diff --git a/test/models/family/auto_merchant_detector_test.rb b/test/models/family/auto_merchant_detector_test.rb
index 21f9f4e15..aa4a56be6 100644
--- a/test/models/family/auto_merchant_detector_test.rb
+++ b/test/models/family/auto_merchant_detector_test.rb
@@ -8,6 +8,7 @@ class Family::AutoMerchantDetectorTest < ActiveSupport::TestCase
     @account = @family.accounts.create!(name: "Rule test", balance: 100, currency: "USD", accountable: Depository.new)
     @llm_provider = mock
     Provider::Registry.stubs(:get_provider).with(:openai).returns(@llm_provider)
+    Setting.stubs(:brand_fetch_client_id).returns("123")
   end
 
   test "auto detects transaction merchants" do
@@ -29,8 +30,8 @@ class Family::AutoMerchantDetectorTest < ActiveSupport::TestCase
 
     assert_equal "McDonalds", txn1.reload.merchant.name
     assert_equal "Chipotle", txn2.reload.merchant.name
-    assert_nil txn1.reload.merchant.logo_url
-    assert_nil txn2.reload.merchant.logo_url
+    assert_equal "https://cdn.brandfetch.io/mcdonalds.com/icon/fallback/lettermark/w/40/h/40?c=123", txn1.reload.merchant.logo_url
+    assert_equal "https://cdn.brandfetch.io/chipotle.com/icon/fallback/lettermark/w/40/h/40?c=123", txn2.reload.merchant.logo_url
     assert_nil txn3.reload.merchant
 
     # After auto-detection, all transactions are locked and no longer enrichable